ell slar in os ngeles wth an actual edge
Every company in this industry:
Different logo.
Same company.
We rebuilt the process. Everyone promises. We can prove it.
The measurements
Everyone promises.
We measure.
$14,500
Average pay per deal
87%
Of calendar leads close
2 wks
Signature to install
< 60d
Setter to closer
Data before the door. Closers who train you. Installs that pay.
Two directions
Copy the company next door.
Or build what didn’t exist.
Solar is a massive opportunity, and everyone wants a piece. Most companies grow horizontally: take a proven model, tweak the pay plan, change the CRM, and scale it. We’ve worked inside those systems. We know their limits. DICTATE builds vertically, creating new ways to generate leads, sell, and manage teams. We’re building our advantage into every stage of the process, from the opportunities you start with to the leadership behind you. When you join DICTATE, that advantage becomes yours.
The job
Door to door. In person.
In Los Angeles.
Not remote. Not a phone job. You knock, you set, you close — and it pays. Then you do it again.
- Knock.Open the door.
- Set.Book the appointment.
- Close.Dictate the outcome.
- Install.Two weeks later.
- Paid.On what you produced.
Why California
A power problem.
It pays to solve it.
The largest residential solar market in America, and the highest-paying one.
- Outages.A century-old grid, failing under demand.
- New charges.Delivery and transmission fees on every bill.
- +67%Projected rise in the average utility bill.
- Produce.Solar on the roof.
- Store.A battery. Power when the grid fails.
- Save.A fixed rate instead of a rising one.
- $0 down.Zero-down financing available.
The path
Setter on day 1.
Successful in under 60.
If you can keep the pace.
- Day 1
Shadow.
- Learn the conversation
Communicate.
- Your own doors
Knock alone.
- Nine no’s. Door ten.
Rejection.
- The milestone
First close.
- Output you can repeat
Consistent.
- Two weeks later
First installs.
- Day 60
Closing.
The people
In their words.
[One sentence, in Evan’s words, on why Dictate was built this way.]
Evan Mika — Founder
[One or two sentences from Gabriel: what did Dictate change for you?]
Gabriel Micheloni-Creazzo
[One or two sentences from Vladimir: what did Dictate change for you?]
Vladimir Muravyev
DICTATEWANTS YOU
We reject most applicants.
Not for lack of experience. For lack of obsession.
Fifteen minutes. We evaluate each other.
Under three minutes to apply. Reviewed weekly.
Common questions
What is DICTATE?
DICTATE is a direct-to-home sales company in Los Angeles, California. We recruit and develop salespeople; residential solar and battery is the market we work in — and we work only in California.
What does a new recruit actually do?
You start as a setter: knocking doors in Los Angeles neighborhoods, opening conversations with homeowners, and putting appointments on the calendar for closers — while training to close yourself. The work is in person, in the field.
How fast does a setter become a closer?
Under 60 days is typical for reps who put in the work the job demands. It is a path, not a promise.
How does compensation work?
Pay is performance-based — you are paid on production. Our average pay per closed deal has been $14,500; some deals pay more. Specifics are covered in the evaluation call. No income is guaranteed.
What happens after I apply?
Applications are reviewed weekly. Selected applicants are invited to a fifteen-minute evaluation call — we evaluate each other.