01 — THE POSITION
Sales is the last general skill.
Every company.
Every founder.
Every investor.
Every movement.
Eventually, they all depend on one thing:
The ability to influence human behavior.
Sales is where that ability is earned.
SCROLL
02 — THE MARKET
Follow the money.
The best businesses don’t invent demand.
They execute where demand already exists.
Nearly 14 million California households pay for electricity every month — at some of the highest prices in America.
That recurring expense makes residential energy a multi-billion-dollar market.
Solar isn’t about convincing people to buy something new. It’s a better way to pay for something they already buy.
We compete for where that money goes.
03 — THE WORK
Knock.
Read.
Adapt.
Dictate.
Knock the door.
Read the person.
Control the conversation.
Create the outcome.
04 — THE PROBLEM
The grid is failing.
Rates rise.
Infrastructure ages.
Outages are becoming harder to ignore.
Californians keep paying more for a system that gives them less control.
- 01 The utility controls the rate.
- 02 The homeowner carries the cost.
- 03 More money. Less benefit.
05 — THE SOLUTION
Grid independence.
Produce.
Solar on the roof.
Store.
Battery at the home.
Save.
A lower power bill.
Control.
No money out of pocket.
Less exposure to blackouts.
Less exposure to rate increases.
Your power. Your terms.
06 — THE FIRST 30 DAYS
Your first 30 days at DICTATE.
STEP 01 Hired as a setter. You book appointments for closers.
STEP 02 Pass the evaluation call.
STEP 03 Complete onboarding and training.
STEP 04 Fly out. Move into luxury housing in downtown LA.
STEP 05 Shadow the top reps in the field.
STEP 06 First deal. First install. First check.
You are trained by people who still close.
By day 30, the first check clears.
07 — THE LIFE
Why people join DICTATE.
08 — THE ENVIRONMENT
Everything compounds.
A commission proves you can produce.
DICTATE shows you how far that ability can go.
You enter a room built around execution, competition, and relentless progression.
The standard rises.
So do you.
Do not join for the job.
Join for who the room turns you into.
09 — THE STANDARD
We reject most applicants.
Not for lack of experience.
For lack of obsession.
Discipline. Curiosity. Composure. Execution.
The market rewards those traits. So do we.
Fifteen minutes. We evaluate each other.
Applications reviewed weekly.